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by Danelle Brown on October 29, 2013
As a small business owner, I am very particular and very careful where I spend my marketing dollars, as I am sure most small business owners are. I think it is safe to say that over the last 16 years of owning a technology business with my husband, we have tried just about everything or at least looked into it. Times sure have changed though! ...
by Shelly Kramer on October 7, 2013
It’s the conundrum of social media marketers everywhere: you’ve got great content to share on your social networks, but if no one sees it, does it do any good? And that’s why discovering the best (and worst) times to post on your social media sites is a critical part of your overall digital marketing success. Whe...
on September 30, 2013
Take your business to the next level. (For more info call 618 830 9069) Simple Steps for Growing Your Business is an interactive program that provides small business owners and managers the knowledge and tools they need to switch their strategy from start-up mode to growth mode. These workshops will help in-business clients&nbs...
on September 30, 2013
Use the Right Hiring Methods The job market has changed. Technology has become an essential part of the hiring process. Most businesses are busier than ever and have less time to engage in the multiple platforms of technology and utilizing it to recruit qualified employees. What are some tools that your business uses to advertise and rec...
by Benjamin Spiegel on September 30, 2013
When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their own game. Instead, you need to consider other ways to gain advantage. And that’s exactly what some brands should do to beat the content marketing volume game. A Content Deluge 100 hou...
by Jeff Beals on September 18, 2013
In the 1970's, Hewlett-Packard adopted what was then a novel technique to improve company performance. It was called "Management By Walking Around" (MBWA), and because it was so effective, it caught on at other companies. By the mid 1980's, MBWA was firmly entrenched in America's corporate lexicon. MBWA required managers to lite...
by Danelle Brown on September 18, 2013
While some people think of social media as a necessary evil, I personally think it is one of the best marketing tools there are. Not only just for marketing, but great for just plain keeping in touch with your clients. When talking about social media, the question I get asked the most is “Which social media platform is best for me,” qui...
by Rick Mulready on August 16, 2013
Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social media strategies so you can focus your efforts on the c...
by Marcel Brown on August 14, 2013
Given the proliferation of wireless keyboards, mice, and other computer peripherals, battery consumption has become an increasingly important consideration. This seems especially true for Apple Macintosh users, as by default iMac computers come with wireless keyboards and mice, plus many MacBook users supplement their laptops with those s...
by Danelle Brown on August 14, 2013
Admittedly, this title is a bit harsh. I blame my husband for this. But even in its semi-extreme “crassness” – it is 100% accurate. I am referring to your marketing. I know a lot of people tend to groan when I even bring up this word. It is a rather large, all encompassing task. Marketing can mean a million different things and i...
by Eric Siu on July 10, 2013
5 Tips to Bring New Life to Your Social Profiles When was the last time you updated your social media profiles? Are they starting to feel drab or dated? Your social profiles may be in dire need of a refresh! And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marke...
by Kelsey Taul on July 3, 2013
  Local businesses are the heart that keeps the body of the community alive and well. They bring a local aspect as well as a friendly face to the business world. Bossanova is one of the local businesses that have had the opportunity to bask in the light of success over the years. The owner of the restaurant & lounge, Russ Smith, became ent...
by Michael Stelzner on July 1, 2013
Are you wondering how your business can be more useful? Do you provide youtility? To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast. The Social Media Marketing podcast is a show from Social Media Examiner. It’s desi...
by By Jeff Beals on June 24, 2013
Not a single name-brand fast-food restaurant operates in Gaza, a 140-mile strip of land inhabited by 1.7 million Palestinians surrounded by Israel, Egypt and the Mediterranean Sea. The flow of people and goods are restricted in this politically sensitive area, but that doesn’t stop smugglers. According to a recent New York Times ar...
by Danelle Brown on June 19, 2013
Vacation? What is that? This is a question I get from a lot of small business owners. Recently I had the priveledge of getting to go on vacation. This is an amazing feat for a lot of entrepreneurs – especially service providers. Taking a vacation can be very difficult – especially when you are first building your business. Believe me &n...
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